I changed the prices for my greeting cards. The prices are now $3 for small cards, $4 for most other cards and $5-6 for cards that are handpainted or use more expensive materials.
I was inspired by an article I read on Etsy's blog. I felt my cards were underpriced compared to other items in my shop. I used this formula:
Materials + Labor + Expenses + Profit = Wholesale x2
I think it's hard to price greeting cards because I think most cards are underpriced in general. I tweeked the formula a little to make the cards more affordable, but that's the basic formula I used. If you want, I could do a tutorial/blog entry about pricing items on Etsy.
How much would you pay for a greeting card?