Creating a Page
- To sign up for Tumblr, click here. You can create multiple blogs on Tumblr easily if you already have a Tumblr account. Just click here to create a new blog.
- If you're using Tumblr to promote your business, I recommend choosing a topic for your Tumblr and posting photos of that. I use my business tumblr to post photos of things that inspire me and my Etsy shop. I like to post photos of crafts, food, makeup and other types of art. I try to keep the photos related to my Etsy and art in some way.
- To customize the appearance of your blog, click here. Use the info button to write a title and description of your blog. Be sure to include a link to your Etsy shop in your description (you can write basic HTML). Use the theme button to choose a layout. Clck "Browse more themes..." to see even more layouts. You can also use custom HTML if you want to create yur wn layout.
Keeping it Active
- Post at least once a day. Click "Set a click-through link" to include the link to where you got the photo from if you know the source.
- It's okay to post photos of your items, but I wouldn't recommend only promoting your own work. Tumblr is all about sharing. When you see a photo you like, click the "reblog" button to post it on your blog.
- I find one of the most helpful things in Tumblr is to use the Queue. This makes it so you can schedule posts ahead of time and your blog will be consistently active. It's also good so you don't spam your followers by posting a bunch of photos all at once. To use the queue, make sure your post says "add to queue" on the right side instead of "publish now". You can also click "publish on..." and select an exact time to publish something. To see all items in your Queue, click "Queue" on the right side of your Tumblr dashboard. You can change the order of when things are posted there.
- Encourage people to submit posts or questions/comments. Go to your preferences and make sure "Show my unified Inbox" is checked.
Promoting
- Follow blogs you're interested in. Most people will follow back.
- Use tags so your photos show up when people search for things.
- Include your Tumblr link in your Etsy shop profile.
- Submit your artwork and Etsy items to art related Tumblr sites that accept submissions.
Do you use Tumblr? I'll have business tips on using Twitter to promote yur shp next week.
3 comments:
I like Tumblr too. These are some good ideas to keep my posting more active, thank you.
Same as other social networking sites, small entrepreneurs also use Tumblr to promote their businesses. They can easily market their products online by posting pictures and brief descriptions. Most of the businessmen who use this hail from the creative design and art industry.
Hi! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you recommend any other Beauty Write For Us blogs that go over the same topics? Thanks a ton!
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