How to Write an About Page for Your Etsy

Have you written an about page on your Etsy shop? An about page is important because it lets your viewer get a more in depth look at your shop. To edit your about page, go to Your Shop > Shop Settings > About Your Shop on the Etsy website.

Members

Your shop viewers will like to see who is behind the shop. The members section allows you to include a short bio of yourself. You can add info about yourself, what your other job is, your hobbies or where you live. You can also add a photo. Add a headshot or a photo of you working in your studio. You can also add other members or people who work on your shop.

What’s Your Story? 

Every shop has a unique story behind it. Your about page lets you share this story to your viewers. Start with a story headline that describes what your shop is all about.

The story section allows you to elaborate further on your shop. You can write about how you came up with the idea of your shop and how it get started. Maybe you have an interesting story or reason behind why you started your shop. Maybe you wanted to raise money to donate to a charity so you decided to open a shop selling a specific item to start earning money. Maybe you lost your job and thought opening an Etsy would be a unique way to earn money. Let your viewer know what your shop is all about. You can also include info on how your shop has grown throughout the years or places you have been featured on. Maybe you were featured in a magazine. This is a good place to write about it.

The story page also allows you to add five photos. Use high quality photos that are displayed 760 x 428 pixels. Since you already include photos of your items on your shop page, include other photos here. Studio photos work well such as photos of you working in the studio or in the process of making your craft. You can also add photos from craft shows, places you’ve been featured on, displays or your items or group photo shots of items.

Links

Finally, there is a section for shop links where you can include links to your shop blog and social media sites. This will help viewers find you on other websites.

Etsy might allow you to work with an outside manufacturer. If you do work with a manufacturer to create items for your shop, you can apply to work with a manufacturer in this section. Etsy will review your application.

Grab my free printable for creating an about page here!

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What tips do you have for creating an about page for your Etsy?