- Have a holiday themed section in your shop with either Christmas themed items or items that you think would make good gifts. Have this section at the top so people can find it easily. Also put holiday themed items as your featured items.
- Make a coupon code for your shop just for the holiday season. Etsy makes it easy to make a coupon code with their "Coupon Code" section under "Promote". For my shop, you can use the code "HOLIDAYSHIP" to get free shipping on any purchase. Use the Etsy forums, your blog, Twitter, etc. to let people know about your coupon code.
- Offer free gift wrapping. I wrote in my store policies that when checking out, customers should just write in the "message to seller" box if they want it gift wrapped. You can also choose what color you want your gift to be wrapped in.
- Offer gift certificates in your shop. Gift certificates are perfect for customers to give out if they're not sure what to get someone. You can decide how you want your gift certificates to work in your shop. For my gift certificates, I have the customer tell me some information about the person they are giving the gift certificate to. Then I send that person an email with the customer's message to them and how to use their gift certificate.
- Accept custom orders for your shop. This makes so if a customer wants something that's not in your shop, you can make it for them. Make sure to let your customer know how long a custom order takes if the want it by Christmas
- If you have a blog, consider doing a Christmas special. You could write about Christmas items in your shop, Christmas items in other shops, do a gift guide, etc. In the past, I've done a gift guide and then sent convos to the owners of shops I featured items from. This helped promote my blog, but also helped promote some other shops. This year, I think I'm going to do a 12 Days of Christmas event where I post about ideas for crafty things to do for Christmas.
- If you're in any teams on Etsy, most teams usually run some kind of holiday event. Participate in some events to help promote your shop!
- The Etsy blog has a lot of good advice for promoting and managing your shop for the holiday season.
- The holiday season is also a good time to do things outside of Etsy to promote your shop. Look for local craft fairs in your area. There's always a lot of craft events during the holiday season. If you have local crafty shops in your area, see if they'll sell some of your items. Leave business cards out and pass out business cards to friends who might be interested in purchasing in your shop for the holiday season.
How are you promoting your shop for the holiday season?
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